A recent viral video from IMPOSSIBREW, a UK beer brand, shed light on an intriguing topic: the alcohol content in everyday bread. The video, which garnered over 7 million views on social media platforms, featured an experiment aiming to explore whether consuming bread, with its purported 1.5% ABV, could lead to intoxication compared to a standard 0.5% ABV low-alcohol beer.
The video, lightheartedly narrated, stemmed from a comment made by Peter Jones on “Dragons’ Den,” questioning the classification of a 0.5% beer as non-alcoholic. This raised broader discussions about defining non-alcoholic drinks, especially within the growing low & no-alcohol market in the UK.
Addressing common misconceptions about low alcohol-content items, the video challenged the notion that bread or fruit juice could realistically intoxicate individuals due to their trace alcohol levels. It concluded that while bread might have a higher ABV than low-alcohol beer, consuming an impractical 7000 slices (equivalent to 90,000 calories) would be necessary to feel any effects of alcohol, highlighting the unlikelihood of getting drunk through such means.
IMPOSSIBREW, is known for its alcohol-free beer infused with the Social Blend™ comprising plants, vitamins, and minerals, produced the viral video. They aim to offer a high-quality, relaxing drinking experience without alcohol has earned them recognition, including Great Taste Awards and prestigious wins at the World Beer Awards for their lager and pale ale.
The video’s widespread attention not only brought awareness to the unexpected presence of alcohol in everyday items but also sparked conversations about the definitions and perceptions of non-alcoholic beverages in today’s evolving market landscape.