Maui Brewing Company recently unveiled the re-launch of Da Hawai’i Life Lite Lager, featuring a lighter recipe with reduced calories and a lower alcohol by volume (ABV). The revamped brew has now earned the title of being the official beer of the EPIC SWIM Maui expedition. In a strategic partnership, both entities share a common goal of promoting global awareness surrounding ocean health.
EPIC SWIM Maui, recognized as an official project of the United Nations Ocean Decade, is poised to make history as the world’s inaugural expeditionary swim around the picturesque island of Maui. Set to occur this summer, the event will not only showcase the prowess of the world’s finest open water swimmers hailing from six continents but will also include the participation of scientists, indigenous leaders, and environmental advocates, all dedicated to enhancing the well-being of our oceans.
The expedition, chronicled through a documentary film, will be an immersive experience, weaving through the 12 Mokus (districts) of Maui. The journey is anticipated to last between 12 to 18 days, with community gatherings at the outset, midpoint, and conclusion of the circumnavigation. Among the celebration sites is the newest Maui Brewing Company restaurant situated in the Outrigger Ka’anapali Beach Resort, providing attendees with an opportunity to unwind and savor locally crafted beers while overlooking the world’s top-ranked beach.
EPIC SWIM’s founder, Robby Seeger, expressed, “Maui Brewing Company is the perfect presenting partner for EPIC SWIM Maui. Their commitment to the community of Hawai’i and their understanding of ocean health aligns with our values of stewardship and our connection to the ocean. #SwimTogether represents our global efforts for united ocean solutions.”
Maui Brewing Company’s Da Hawai’i Life Lite Lager boasts a revised recipe featuring a lower ABV of 4.2% and 15 IBUs, offering just 110 calories per 12-ounce serving. This pale gold dry-hopped American light Lager, brewed with Citra Cryo hops, delivers a refreshing experience with clean citrus flavors, light malt character, and subtle aromas of citrus and hops. According to Garrett Marrero, Co-Founder and CEO of Maui Brewing Co., “This is the perfect thirst-quenching beverage for on, in, or around the water.” For more details and how to get involved, visit epicswimmaui.com.