SweetWater Brewing Company has introduced its latest offering: the 420 variety pack. This expansion of their flagship beer, the 420 Extra Pale Ale, includes three new versions of the classic. The 420 variety pack is now available across the Southeast region and select markets nationwide.
420 Extra Pale Ale is the cornerstone of SweetWater’s portfolio and the top-selling pale ale in Georgia. With the introduction of three new variations, the expanded variety pack aims to continue this legacy while offering fans a fresh twist on their favorite brews.
Ty Gilmore, President of U.S. Beers for SweetWaer’s parent company Tilray, emphasized the significance of the 420 brand in SweetWater’s identity and its connection to music and good vibes. The new additions, including the 420 Citrus Haze Hazy Pale Ale, 420 Mango Crush Pale Ale, and 420 Extra Chill Cold Pale Ale, have been crafted to meet the standards set by the original 420 Extra Pale Ale.
Available in SweetWater’s new 420 variety twelve-pack, these offerings cater to a variety of preferences. While the 420 Mango Crush and 420 Citrus Haze are also available in six-packs of twelve-ounce cans, the 420 Extra Pale Ale remains accessible in various packaging options.