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Pils Boutique

Melvin debuts Pils Boutique

Melvin Brewing has launched Pils Boutique, a new West Coast-style Pilsner now available on shelves. This 5.0% ABV beer pays homage to the iconic Beastie Boys album that significantly influenced the band’s musical direction.

Inspired by the Beastie Boys’ innovative approach, Melvin Brewing has reimagined the traditional Pilsner with a modern twist. Pils Boutique features a clean, crisp base enhanced by bold, new-school hops, creating a Pilsner rich in West Coast character. The flavor profile includes juicy grapefruit and sauvignon blanc notes combined with dank, herbal undertones, offering a refreshingly drinkable experience.

Pils Boutique is now available at liquor stores, bars, and restaurants within Melvin’s distribution network. According to Travis Cook, Melvin’s marketing director, “West Coast Pilsner is an emerging style, and we can’t get enough of it. After testing different recipes on our pilot system, we combined all the characteristics we liked into Pils Boutique. It’s got the assertive hop aroma and flavor that Melvin fans love, all in the crisp, light body of a Pilsner. Get ready to throw back a few!”