SweetWater Brewing Company has collaborated with Atlanta United FC to introduce Rowdy Peach IPA. This new brew celebrates Atlanta United’s spirited supporters and the team’s dynamic culture.
Rowdy Peach IPA, featuring fresh peach aromas and a 6.8% ABV, is designed to enhance the fan experience from tailgate gatherings to the final moments of the game. The medium-bodied IPA, packaged in red and black cans, pays tribute to the energy of Atlanta United’s fans and their iconic “We Are the A” chant that resonates throughout the stadium.
“Rowdy Peach IPA, with its easy-drinking peach flavor, is a toast to the rowdiest fans in MLS, the team’s fearless players, and our community’s vibrant soccer culture,” said Prinz Pinakatt, Chief Marketing Officer of Tilray Beverages. “We’re excited to continue our partnership with Atlanta United and deepen our connection with the Atlanta community and fans across the country.”
Garth Lagerwey, President and CEO of Atlanta United, echoed this enthusiasm, stating, “Atlanta United is thrilled to bring our fans Rowdy Peach IPA as part of our partnership with SweetWater Brewing. This collaboration is a tribute to the passion and energy of our supporters. We’re excited for them to enjoy it while cheering on the team as we enter an important stretch of the season.”
Rowdy Peach IPA is available during all Atlanta United home matches, at SweetWater’s taproom, in six-packs of twelve-ounce cans, and on draft. Fans can use SweetWater’s Beer Finder to locate the beer in stores or on-premise locations.
As Atlanta United’s official craft beer partner, SweetWater has enhanced the gameday experience this season with tailgate activations and watch parties at its taproom. The taproom will host the official watch party for Atlanta United’s away game against New York Red Bulls on September 21, 2024, and will feature television viewing areas for all Atlanta United matches along with limited-edition merchandise giveaways for fans.