Tilray Brands, Inc. has announced the launch of Runner’s High Brewing Company, a new addition to its non-alcoholic beverage lineup. This initiative aims to cater to those who enjoy the taste of beer but prefer to skip the alcohol, specifically targeting the running community.
Prinz Pinakatt, Chief Marketing Officer at Tilray Beverages, highlighted the rising popularity of running as both a sport and a leisure activity. “We see a growing demand for non-alcoholic beverages that runners can enjoy after any distance of running,” Pinakatt noted. “Runner’s High is designed to be the go-to beer for not just elite athletes but also social and casual runners.”
Runner’s High Brewing Company will make its debut at the Peachtree Road Race in Atlanta, Georgia, on July 3-4, 2024. This event, organized by the Atlanta Track Club, is recognized as the world’s largest 10-kilometer race, drawing 60,000 participants from a mix of amateur and professional backgrounds.
The brand will introduce three unique non-alcoholic beers at the event:
- Golden Wheat: A bright golden ale with notes of citrus, pine, and pink grapefruit. It offers a refreshing experience at only 90 calories.
- Raspberry Wheat: Distinguished by its ruby red hue, this beer features a rich raspberry flavor and aroma, with just 70 calories.
- Dark Chocolate: This brew has a deep, rich color and flavors reminiscent of moist chocolate cake, yet remains light with only 60 calories.
Runner’s High aims to elevate the non-alcoholic beverage market by providing a premium, beer-like experience crafted with natural ingredients and lifted hop terpenes, all while keeping the calorie count low. With the upcoming launch in Atlanta, the brand plans to expand into additional markets throughout 2024.
wing Company is dedicated to offering high-quality non-alcoholic brews that resonate with the social running community. The brand emphasizes craft and natural ingredients, ensuring a flavorful beer experience without alcohol. With three distinct flavors—Golden Wheat, Raspberry Wheat, and Dark Chocolate—Runner’s High promises a refreshing option for both runners and their friends to enjoy and celebrate together.