Tröegs Independent Brewing is bringing back its Perpetual Giving campaign, an annual partnership with Feeding Pennsylvania aimed at raising money and awareness for food insecurity across the state.
Now in its fourth year, the campaign runs through Dec. 31. Tröegs will donate a portion of proceeds from sales of Perpetual IPA to Feeding Pennsylvania, which supports a statewide network of food banks and pantries.
Since launching the campaign in 2023, Tröegs has donated more than $58,000 to Feeding Pennsylvania. According to the organization, every dollar raised provides approximately 10 meals for Pennsylvania residents facing food insecurity.
“The holiday season serves as a reminder of the real issue of food insecurity,” said Tröegs co-founder Chris Trogner. “We’re proud to partner with our amazing wholesalers to provide aid to Feeding Pennsylvania and local food pantries in our home state.”
This year, specially marked Perpetual IPA 12-pack can carriers will feature information about the partnership and its mission.
More than 1.7 million Pennsylvanians struggle to access enough food, with food insecurity in the state up 44% since 2021. Feeding Pennsylvania’s network covers all 67 counties and distributes more than 237 million pounds of food through nearly 3,000 agencies and food pantries.
“Tröegs is making food insecurity a priority in Pennsylvania, and we’re grateful for their ongoing efforts in helping to end hunger across the state,” said Feeding Pennsylvania CEO Julie Bancroft.